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    PPC 2.0 and SEO

    PPC 2.0 And Natural SEO

    Search engine optimization has become one of the essentials of online marketing. The search engines are currently the only way to drive traffic to a website. As a result, the bulk of an online entrepreneur’s marketing strategies revolve around how the search engines work. Over the years, a number of different strategies have emerged- tactics like stuffing a website with keywords, for example has led to the blacklisting of websites. This can literally be the death knell for a website- if people don’t know you are out there, they can’t visit your site. In order to discourage aggressive marketing tactics, the search engines have developed complex algorithms that change periodically. Some people spend a lot of time and money trying to crack these algorithms while others constantly update their content in order to attract the search engine spiders.

    Unfortunately, this doesn’t give the kind of results one would like. For one thing, it can take weeks for a site to finally get listed with the search engines. Secondly, these optimization methods don’t always guarantee the traffic that you need. A number of online marketers have been thrilled to see a spike in traffic to their website- but this happiness is usually short-lived when they find that traffic doesn’t convert to sales. This is particularly frustrating for those marketers using Pay Per Click.

    One of the revolutionary things that PPC 2.0 will do is it will generate natural SEO for a website. This is virtually unheard of today, mainly because there are no means of generating natural traffic. In order to do that, marketers need to target specific virtual communities and social marketing sites. In terms of Pay Per Click, these kinds of forums offer prime niche traffic that can translate directly into sales. Conversely, the affiliate will be offering the user something they are actually interested in. Even if a user does not purchase anything on their first visit, they will definitely visit again. Repeat business will be one of the core aspects of the kind of natural traffic PPC 2.0 will generate.

    As the internet’s user experience changes, the consumer will have the power to completely ignore content they are not interested in. They will instead be able to focus their energies and time solely on products that interest them. PPC 2.0 will precisely cater to this coming revolution, empowering both the consumer and the affiliate. By tapping into what the consumer wants, Pay Per Click will no longer have to rely on forcing people to websites they might not be interested in. Instead, PPC 2.0 will act as a lure that draws people in.

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    4 Comments

    1. “The search engines are currently the only way to drive traffic to a website…”

      Uh, what about media buys, bookmarking, social marketing, etc… I think there are lots of ways to drive traffic to your site, but most people just know of PPC.

      By the way, what is your definition of PPC 2.0?

    2. Most of my traffic comes from social media, I have used PPC in the past and rarely covered the expense, so I’m happy to hear that PPC 2.0 will bring about repeat business. Quite frankly I am fed up with paying for old rope.

    3. What up Amish,

      Organic traffic is the way to go these days, you are so correct..
      The conversions to sale is double compared to pay-per-click ads… Keep up the great stuff!

      Jason Braud

    4. Most people fail with PPC because they don’t hook ad sense to Google Analytics. Analytics will tell you which key words pay and which don’t. You can then target to an even narrower market to maximize dollars. The second major problem is that most site get 90% bounces, meaning people only stay for a few seconds. Sites have to be optimized to convert traffic or even social media won’t help sales.

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