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Okay so what are Google Goggles?

August 18, 2008|Pay Per Click4 Comments

Google Goggles are a revolutionary new tool to help you with your online business.  But first some background…

So in my world we make products that help people advertise online.  A lot of people who advertise online using Pay Per Click know that there are TONS of issues trying to get past Google’s rules.  These rules are basically to comply with them so that they can provide a “great user experience”.

Think about this for a second -

Google is a publicly traded company who is making a shitload of money.  Their main source of revenue is what?  Advertising!

So if people who SEARCH Google stop clicking ads then Google loses money.  Right?

Okay, so why would people stop clicking?  Because they know the advertising pages SUCK.  People will stop clicking eventually.

So advertisers realized this the hard way.  Google one day was like OKAY let me just get rid of all the BAD advertisers.  Basically the sites that are not providing much value to the person searching. This was pretty much an automated algorithm that Google came up with.

Makes sense right?  So what happened after?  Google literally destroyed thousands of businesses online campaigns and wiped people out of business overnight.  This was soon to be slanged as the “Google Slap”.

LOL, yeah the Google Slap.  It was like getting pimp handed back slapped by Google.  Gangsta style.

So advertisers all over the world were scrambling to figure out WTF was going on and what to do!  Sure it affected out business.  In fact almost 85% of our business was wiped out over night!

What did we do?  We kept at it and built stellar landing pages and studied the way Google was going with this.  Kinda like a nerd trying to get his PhD in nueroscience. Not that there is anything wrong with nerds trying to get their PhD in nueroscience.  But, I’m just SAYIN!

We got slapped again in Google Slap 2, but not as hard, and then a little bit in Google Slap 3.  Google Slap 4 and 5 had NO effect on us.

What did this mean?  We cracked the code. We even named a secret little project after it.

It’s called: Google Goggles

Google Goggles

And that’s exactly what the tool looks like!

It shows you EXACTLY what you are doing right and what you are doing wrong when advertising using Pay Per Click.

I think it’s brilliant.

Many thanks to Matt, Jeffery & Larry for making this all come together.

Get your own pair of Goggles @ http://www.PutOnYourGoggles.com

Facebook comments:

3 Responses to Okay so what are Google Goggles?

  • Matt Hanson August 18, 2008

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

    Reply

  • Ginger August 18, 2008

    AWESOME!! :)

    Reply

  • Google Goggles went live today » Amish Shah August 22, 2008

    [...] Okay so what are Google Goggles? [...]

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About the author

Amish

Affiliate Marketer. Technology Geek. Traffic Guru. Business Growth Master. Although Amish Shah is an expert in many areas, he is best described as a savvy new-age internet entrepreneur. Amish is a visionary and a futurist with many of his ideas and concepts being larger than life. Amish is best known for developing automated tools and software as well as his impressive traffic strategies. Click Here To Read More About Amish

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