the power struggle in marketing (and how to beat it)

by Amish on October 15, 2009

in Biz Stuff, Cool People, Marketing

When it comes to marketing online there is a HUGE power struggle. This power struggle is a bit hidden to the average marketer because money can be made on many different levels.

In one of my previous posts titled “Affiliate Marketing vs Internet Marketing vs Brand Marketing

Most affiliate marketers know about traffic and know how to make a buck driving traffic to offers via different traffic means. Most internet marketers have products but have no idea how to drive traffic to their sites (which is pretty much useless)!

Take a look at the graphic below (it’s clickable – don’t be shy):
power-struggle

Now this is where you see that most marketers are just BROKERS. Nothing but flippers. They flip things to make a bigger profit. Don’t get me wrong, brokers can make a TON of money and already are. But what happens when all the components above start becoming a single broker?

Like Google?

Google has PPC and Search on lock down. They also have their own affiliate network, a ton of affiliates, & media through their contextual network. They OWN the whole space for being the “middle man”.

Look at AOL! They just started the same thing by creating their own affiliate networks.

So now these big guys are nothing but one big broker that handle the whole middle section of the diagram above. Essentially taking us affiliate marketers out of the picture.

Why wouldn’t they just run their own traffic through their own affiliate network and just make money for themselves? It’s bound to happen.

So where is the REAL power on the ‘net?

The people who CREATE products and the people who OWN sites. Plain and Simple.

You can get paid on products you create if you MAKE THEM RIGHT. Which brings me to a product that I recently came across called “CPA Tsunami“.

When Mike Hill (the owner of CPA Tsunami) launched his product about 2 months ago, I was so impressed with his pre-launch material that I bought the course. AND I DON’T BUY ANYONE’S COURSE!!!! It was definitely worth it, because I could tell this guy knew what he was talking about.

I’ve never met Mike Hill before, but we chat on Skype pretty often and have had a couple phone conversations. This dude is ON POINT. He charges $25,000 per DAY for companies to consult with him on creating their products. Not only that, but he’s pretty similar to me. We are similar in the spiritual, self help, business mentality and much more. Weird…but true.

Anyway for a limited time, Mike is giving away some free tactics on product and offer creation. His value trojan and micro payments concepts are absolutely brilliant.

Make sure you soak this all up and implement it. Mike’s giving away $25k worth of training for free. Check it out here.

When I was speaking to him this morning, he told me that this is the FIRST AND LAST time he will ever create a product and honestly enjoys making products and managing traffic much more. (So don’t expect this to stick around too long.)

As far as the diagram I created above, I am going to elaborate a bit more on CREATING your own sites and BEING the whole diagram in a different post.

I hope you guys get where I’m coming from and where the future is headed!

Do you know how to set up a micro-payment option?
Do you know how to use “Network Style” pages?
Do you use Micro-Commitments in your sales pages?
Can you make a short copy sales page?
Have you pulled max value from Upsells in your path?

If not, you have to see Mike’s material! Watch some videos here…

{ 3 trackbacks }

Who is Daniel Molano? | Soulful Marketing Solutions
October 15, 2009 at 10:31 pm
Function Web Design & Development Blog - ยป Revisited: Creating … | DevBlogr
October 16, 2009 at 2:41 am
Affiliate Marketing In 2009 | ClickBooth's Affiliate Marketing Blog
December 31, 2009 at 1:02 pm

{ 9 comments… read them below or add one }

Danno October 15, 2009 at 4:05 pm

Came across the CPA Tsunami material when it launched but gave it a pass. I think I’ll have to take a closer look now :-P Thanks Amish.

[Reply]

Jim Stiner October 15, 2009 at 4:41 pm

I went to Mike’s site, but the link at the bottom of the page does not work

Jim

[Reply]

Thatcher Michelsen - RichAgent.com October 15, 2009 at 5:03 pm

Hey Great post Amish. Yeah I’m a fan of Mike Hill’s stuff, he really really knows this industry better than anyone else that I know of… other than you of course haha.

[Reply]

Tom Harvey October 15, 2009 at 5:08 pm

Amish

Thanks for the heads up have signed up and the first video has some great content, look forward to the next installment!
Cheers

Tom

[Reply]

laurence October 15, 2009 at 6:33 pm

hey amish love the blog and the new look..just wanted to tell you that your information keeps me excited about internet marketing..your post is on point i refused to let myself get lazy on owning my own products..its easy to get lazy when your making money off of other peoples products..but i never forgot the simple truth he who owns is own business ie..product/business..is not at the fate of another…great post

[Reply]

jhenry October 15, 2009 at 9:44 pm

Point on Amish- seems like Google and AOL have been smelling the chum trail of the combined efforts of current and past affiliate networks and hitting it hard. What better way to legitimize online internet marketing!

Where does that put your efforts into starting an affiliate network?

[Reply]

thomas October 16, 2009 at 2:54 am

I hear a lot of time about Mike Hill in London last year.

Mike tactics don’t take prisoner he knows about cpa offer ….

[Reply]

Tom Murawski October 16, 2009 at 6:37 am

I have CPA Tsunami already. I think it will make me rich!

[Reply]

blake December 15, 2009 at 5:09 pm

Amish,

Why don’t you create our own cpa offers? I’ve been thinking about creating my own offer vs being a super affiliate for a while now.

I can’t decide which is really better. Super affiliates are rarer… not to mention its harder to become a super affiliate than it is to create your own product.

[Reply]

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