Comments on: Micropayments: The future of online marketing? http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing Innovative Internet Entrepreneur Mon, 30 Aug 2010 17:26:39 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Shane http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-5244 Shane Sun, 03 Jan 2010 16:29:36 +0000 http://www.amish-shah.com/?p=388#comment-5244 The micropayments thing is definitely something worth considering. I notice it with my own consumer behaviour, mainly. I'm not a quick spender. I usually spend lots of time researching any product before I decide whether to buy or not. With super-cheap stuff like iPhone apps, however, I make impulse-purchases much more often. The micropayments thing is definitely something worth considering. I notice it with my own consumer behaviour, mainly. I’m not a quick spender. I usually spend lots of time researching any product before I decide whether to buy or not. With super-cheap stuff like iPhone apps, however, I make impulse-purchases much more often.

]]> By: Alex McDonnell http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-5177 Alex McDonnell Wed, 30 Dec 2009 00:28:24 +0000 http://www.amish-shah.com/?p=388#comment-5177 Thanks for the reply. I see what you are saying. I guess it comes down to the pitch and the positioning of your offer. I guess it is important to test-run these things for yourself. Thanks for the reply.

I see what you are saying. I guess it comes down to the pitch and the positioning of your offer. I guess it is important to test-run these things for yourself.

]]> By: Amish http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-5172 Amish Tue, 29 Dec 2009 18:09:47 +0000 http://www.amish-shah.com/?p=388#comment-5172 I think it's market dependent. Obviously the micro-payments model does not work for every market. Or it CAN work in every market but you have to see "how" it would fit. I think the best for micrpayments are community sites that keep on giving. I think it’s market dependent. Obviously the micro-payments model does not work for every market. Or it CAN work in every market but you have to see “how” it would fit. I think the best for micrpayments are community sites that keep on giving.

]]> By: Alex McDonnell http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-5167 Alex McDonnell Tue, 29 Dec 2009 12:34:27 +0000 http://www.amish-shah.com/?p=388#comment-5167 This is a really interesting post and really got me thinking about the emerging successful business models online today. One question though. If we are selling in niches, and we choose to use the micro-payment membership model, then, isn't there a chance that nobody buys, or you actually see a FALL in sales, as now what you are offering has a reduced or lesser perceived value? This is a really interesting post and really got me thinking about the emerging successful business models online today.

One question though. If we are selling in niches, and we choose to use the micro-payment membership model, then, isn’t there a chance that nobody buys, or you actually see a FALL in sales, as now what you are offering has a reduced or lesser perceived value?

]]> By: Dan http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-4855 Dan Wed, 16 Dec 2009 04:24:05 +0000 http://www.amish-shah.com/?p=388#comment-4855 This is really interesting and something I've considered in the past, but I suppose greed and fear held me back. I did recently lower one of my sites to offer a $9.95 a month deal... Here's my question... if you have a big site that offers crazy good stuff... what are your thoughts on having a micro continuity offer but blocking access to some of the site? Would that still work... or would choices of different member plans change perceptions... now I just got all these questions. I guess it's time for some testing. This is really interesting and something I’ve considered in the past, but I suppose greed and fear held me back.

I did recently lower one of my sites to offer a $9.95 a month deal…

Here’s my question… if you have a big site that offers crazy good stuff… what are your thoughts on having a micro continuity offer but blocking access to some of the site?

Would that still work… or would choices of different member plans change perceptions… now I just got all these questions. I guess it’s time for some testing.

]]> By: Will http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-4842 Will Tue, 15 Dec 2009 19:43:30 +0000 http://www.amish-shah.com/?p=388#comment-4842 Paypal has micropayments that change the transaction fees in favour of smaller prices, but it applies to your entire account ie all your products for one email address. I use wordpress with wishlist member plugin to deliver video content via memberships. You can have short term memberships or one time payments. Another benefit of micropayments that I am going to try is that you break your product/offer into smaller products and so you can see which ones are selling better, in addition to having one large membership site with a higher price point. Paypal has micropayments that change the transaction fees in favour of smaller prices, but it applies to your entire account ie all your products for one email address. I use wordpress with wishlist member plugin to deliver video content via memberships. You can have short term memberships or one time payments.

Another benefit of micropayments that I am going to try is that you break your product/offer into smaller products and so you can see which ones are selling better, in addition to having one large membership site with a higher price point.

]]> By: Jeff http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-4834 Jeff Tue, 15 Dec 2009 13:18:02 +0000 http://www.amish-shah.com/?p=388#comment-4834 Great to point this out...as an information publisher I am experimenting with one mass market membership site where I drip content for under $5.00/month - I do have other membership sites that go for $97/month, but deliver higher-touch, more specialized information. Depends on the market, desire and specialization of information in the end. Jeff Great to point this out…as an information publisher I am experimenting with one mass market membership site where I drip content for under $5.00/month – I do have other membership sites that go for $97/month, but deliver higher-touch, more specialized information. Depends on the market, desire and specialization of information in the end.

Jeff

]]> By: Twitted by pekkapuhakka http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-4830 Twitted by pekkapuhakka Tue, 15 Dec 2009 09:34:33 +0000 http://www.amish-shah.com/?p=388#comment-4830 [...] This post was Twitted by pekkapuhakka [...] [...] This post was Twitted by pekkapuhakka [...]

]]> By: Samuel http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-4542 Samuel Sun, 29 Nov 2009 22:54:21 +0000 http://www.amish-shah.com/?p=388#comment-4542 I think the micropayment model should be something you test with your site. It sounds good for the consumer to pay a small fee to access content but what if you are in a niche that is not bothered and willing to pay more than the average micropayment amount. Also what if this content is not available elsewhere for this type of niche. That demand should make the content worth more right? Would the micropayment model be more suited to things on the web that are ubiquitous like music, news, movies etc vs content that is not available to specific niche markets? Just wondering. I think the micropayment model should be something you test with your site. It sounds good for the consumer to pay a small fee to access content but what if you are in a niche that is not bothered and willing to pay more than the average micropayment amount. Also what if this content is not available elsewhere for this type of niche. That demand should make the content worth more right? Would the micropayment model be more suited to things on the web that are ubiquitous like music, news, movies etc vs content that is not available to specific niche markets? Just wondering.

]]> By: Amish http://www.amish-shah.com/marketing/micropayments-the-future-of-online-marketing/comment-page-1#comment-4466 Amish Wed, 25 Nov 2009 16:26:08 +0000 http://www.amish-shah.com/?p=388#comment-4466 You can make your affiliates, affiliates for life. Meaning, no matter what you pitch your members, they make commissions. You can make your affiliates, affiliates for life. Meaning, no matter what you pitch your members, they make commissions.

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