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	<title>Comments on: 37 Emotional Benefits To Use in Marketing</title>
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	<link>http://www.amish-shah.com/marketing/37-emotional-benefits</link>
	<description>Innovative Internet Entrepreneur</description>
	<lastBuildDate>Sun, 05 Feb 2012 22:20:02 +0000</lastBuildDate>
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		<title>By: The Individual Rights Amendment</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-21624</link>
		<dc:creator>The Individual Rights Amendment</dc:creator>
		<pubDate>Sun, 25 Dec 2011 04:49:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.amish-shah.com/?p=291#comment-21624</guid>
		<description>An excellent post that really does lay it down. People usually try to narrow it down to some round and marketable number.. but this post takes no prisoners.. it is an excellent deconstruction.. If your salesletter can cover all 37 of these.. you are either some kind of genius, or you have the product of the century, or both.</description>
		<content:encoded><![CDATA[<p>An excellent post that really does lay it down. People usually try to narrow it down to some round and marketable number.. but this post takes no prisoners.. it is an excellent deconstruction.. If your salesletter can cover all 37 of these.. you are either some kind of genius, or you have the product of the century, or both.</p>
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		<title>By: Amish</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-20812</link>
		<dc:creator>Amish</dc:creator>
		<pubDate>Tue, 08 Nov 2011 22:13:51 +0000</pubDate>
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		<description>Wordpress!</description>
		<content:encoded><![CDATA[<p>WordPress!</p>
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		<title>By: Jeffry Rooney</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-20792</link>
		<dc:creator>Jeffry Rooney</dc:creator>
		<pubDate>Tue, 08 Nov 2011 05:17:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.amish-shah.com/?p=291#comment-20792</guid>
		<description>Amazing blog! Do you have any helpful hints for aspiring bloggers?? I’m hoping to start my own site.  soon but I’m a little lost on everything. Would you advise starting with a free platform like Wordpress or go for a paid option? There are so many options out there that I’m completely confused .. Any recommendations? Bless you!</description>
		<content:encoded><![CDATA[<p>Amazing blog! Do you have any helpful hints for aspiring bloggers?? I’m hoping to start my own site.  soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any recommendations? Bless you!</p>
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		<title>By: nitin mistry</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-5315</link>
		<dc:creator>nitin mistry</dc:creator>
		<pubDate>Fri, 08 Jan 2010 20:41:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.amish-shah.com/?p=291#comment-5315</guid>
		<description>i think emotional balance &amp; well being is crucial to success in life as a whole.
I try and achieve a balance from quality time with my 2 boys (active in playing Hockey) and also wife and other family &amp; friends.

Nice post.

Nitin</description>
		<content:encoded><![CDATA[<p>i think emotional balance &amp; well being is crucial to success in life as a whole.<br />
I try and achieve a balance from quality time with my 2 boys (active in playing Hockey) and also wife and other family &amp; friends.</p>
<p>Nice post.</p>
<p>Nitin</p>
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		<title>By: uberVU - social comments</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-5019</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Tue, 22 Dec 2009 15:42:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.amish-shah.com/?p=291#comment-5019</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by amish_shah: New blog post: 37 Emotional Benefits http://bit.ly/rSllh...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by amish_shah: New blog post: 37 Emotional Benefits <a href="http://bit.ly/rSllh.." rel="nofollow">http://bit.ly/rSllh..</a>.</p>
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		<title>By: Jeff</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-4919</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Fri, 18 Dec 2009 13:42:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.amish-shah.com/?p=291#comment-4919</guid>
		<description>Dr Livingston, I presume?  :-)

Yes, she (Livingston, Ph.D.) is who wrote this list of 37 emotions.  She&#039;s an amazing shrink

Here&#039;s the full list:
http://www.tlgonline.com/download/PTEbook.pdf
.  
Amish, you pick smart sources.  Nice work!

-Jeff</description>
		<content:encoded><![CDATA[<p>Dr Livingston, I presume?  <img src='http://www.amish-shah.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Yes, she (Livingston, Ph.D.) is who wrote this list of 37 emotions.  She&#8217;s an amazing shrink</p>
<p>Here&#8217;s the full list:<br />
<a href="http://www.tlgonline.com/download/PTEbook.pdf" rel="nofollow">http://www.tlgonline.com/download/PTEbook.pdf</a><br />
.<br />
Amish, you pick smart sources.  Nice work!</p>
<p>-Jeff</p>
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		<title>By: Art Ritter</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-4570</link>
		<dc:creator>Art Ritter</dc:creator>
		<pubDate>Tue, 01 Dec 2009 01:34:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.amish-shah.com/?p=291#comment-4570</guid>
		<description>Amish --

Great list -- now which ones do &quot;the generations&quot; respond best to?  -- by gender?  -- by job level?  -- by salary range?   

     Generation	           Birth Years	Age in 2010 
Great Generation	   1901–1924	    109-86
Silent Generation	   1925–1942	    85-68
Baby Boomers 	   1943–1960	    67-50
    Generation Jones   ~ ’54-‘65	   ~56-66
Generation X	            1961–1981	    49-29
Gen Y / Millennial 	    1982–2003	    28-17

Any research data to confirm their responses to these emotional appeals?

Cheers!  Art</description>
		<content:encoded><![CDATA[<p>Amish &#8211;</p>
<p>Great list &#8212; now which ones do &#8220;the generations&#8221; respond best to?  &#8212; by gender?  &#8212; by job level?  &#8212; by salary range?   </p>
<p>     Generation	           Birth Years	Age in 2010<br />
Great Generation	   1901–1924	    109-86<br />
Silent Generation	   1925–1942	    85-68<br />
Baby Boomers 	   1943–1960	    67-50<br />
    Generation Jones   ~ ’54-‘65	   ~56-66<br />
Generation X	            1961–1981	    49-29<br />
Gen Y / Millennial 	    1982–2003	    28-17</p>
<p>Any research data to confirm their responses to these emotional appeals?</p>
<p>Cheers!  Art</p>
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		<title>By: Marco</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-4067</link>
		<dc:creator>Marco</dc:creator>
		<pubDate>Tue, 27 Oct 2009 10:00:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.amish-shah.com/?p=291#comment-4067</guid>
		<description>Definitely agree on the importance of measuring, understanding and using emotions in creating better and more meaningful experiences. Have a look at our tools at www.susagroup.com to learn more about the power of designing for emotions.</description>
		<content:encoded><![CDATA[<p>Definitely agree on the importance of measuring, understanding and using emotions in creating better and more meaningful experiences. Have a look at our tools at <a href="http://www.susagroup.com" rel="nofollow">http://www.susagroup.com</a> to learn more about the power of designing for emotions.</p>
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		<title>By: Derrick Strode</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-3940</link>
		<dc:creator>Derrick Strode</dc:creator>
		<pubDate>Wed, 14 Oct 2009 22:33:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.amish-shah.com/?p=291#comment-3940</guid>
		<description>Good stuff. Emotions are definitely buying triggers and this piece is full of ammo. Beautiful.</description>
		<content:encoded><![CDATA[<p>Good stuff. Emotions are definitely buying triggers and this piece is full of ammo. Beautiful.</p>
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		<title>By: neo</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits/comment-page-1#comment-3914</link>
		<dc:creator>neo</dc:creator>
		<pubDate>Tue, 13 Oct 2009 08:33:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.amish-shah.com/?p=291#comment-3914</guid>
		<description>Very interesting and too much informative also. The points 30, 32, 33, 36, 37 are really great. As a internet marketing executive I had those and it&#039;s really works.</description>
		<content:encoded><![CDATA[<p>Very interesting and too much informative also. The points 30, 32, 33, 36, 37 are really great. As a internet marketing executive I had those and it&#8217;s really works.</p>
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