About a month and a half ago I met a dude named Jon Jonas at the biggest and baddest seminar of all time, ours of course. (no i’m really not going to stop talkin’ about it! 
)
Anyway, I’ve only heard about Jon through random people saying that he works 18 hours a week, AT THE MOST. I really didn’t believe this could be done, but damn, this guy blew my mind with his knowledge.
So it all started when Jay Deiboldt approached me about 3 weeks before the seminar and asked if Jon Jonas could speak on stage with him. Jay said this guy Jon knows outsourcing like nobody else and would go perfect with his presentation.
I said, ya sure go ahead, as long as he don’t gotta pitch.
So then I meet Jon Jonas in Diego the day the event started. I never met this guy before. This guy’s from Utah, and looks like a nerd. Really! haha.. I could have swore he was some nerd who just does tech stuff. The glasses, the pink shirts, the golf hats, khaki’s, the whole 9. Now I’m not crackin’ on this guy, it’s just not my style…LOL… But, then he gave his presentation and I was pretty much floored. This guy Jon Jonas knew his shit about outsourcing. Pure genius when it comes to outsourcing. He’s a SMART dude and cool to chill with. (outside of his gear..haha..ok sorry jonas..had to do that)
He took it upon himself to outsource EVERYTHING he does. No, not just customer service.
I mean:
1) Creating campaigns
2) Optimizing campaigns
3) Setting up landing pages
4) Making banners and PPC text ads
5) Split test everything
6) Customer service
7) Running media buys
8 ) Making sure networks are paying
9) Creating products
10) Managing the products
11) Research on ANYTHING
12) Link building
13) Article writing and posting
14) Programming anything
15) Reporting
16) The list just goes on and on
I mean, isn’t the above most of our businesses?
Now when he told me he outsourced this stuff, I didn’t know what to say. He has a staff in the Philippines that he pays at the most $450 per person per MONTH. I was just speechless, but at the same time VERY intrigued. He outsourced things that I wouldn’t trust ANYONE with. But he put full trust in them!
He teaches them how to do certain tasks and sets up Visio diagrams and Camtasia videos for them. In fact, one of his own staff members MADE a Visio diagram for HIM to review on what the company should do! WTF!!!!!!!!
He trains them on exactly what they need to know and they run with it.
This genius nerd guy sits back now and plays golf EVERYDAY and has all the free time to do whatever he wants. Now to teach someone to do anything you want and trusting them speaks of major trust, but his explanation is that paying them $450 a month is actually A LOT in the Philippines. So they are happy to do what you want so they can grow with your business.
This is something our company never did. We outsource stuff like landing pages, graphics, small programming tasks and other stuff. But never campaigns, optimization, testing, etc. I’ve NEVER had luck with outsourcing full time jobs. I have used India before (that really never worked), but never really used his ways of finding people in the Philippines. Jonas has his own staffing agency too which is bad ass (kinda like bestjobs.ph).
But the more we started thinking about it, we were like why not? That’s the work that nobody really wants to do, right?
So we looked into his program and I have to say, that it just kicks ass. No wonder this guy is chillin’. He literally REPLACED himself. Completely.
He took himself out of the everyday business stuff and now he focuses 100% on the creative side of the business. Which is what EVERYONE needs to be doing!
Here’s why:
It reminds me of a GREAT book I read about two months ago – A Whole New Mind. This really couldn’t have came at a better time. I read this book and it talked about outsourcing everyday tasks to “knowledge workers”, people who just do tasks that are very straight forward and just require an analytical mind (left sided thinkers). And the right brainers were the one’s who are the creative side of the business. Those are the people who MAKE a huge difference in the world because it is the CREATIVE side of them coming out which is what REALLY sells. Then a week later Jonas tells me about this whole outsourcing and how easy it can really be.
Immediately we started figuring out where we need people like this. So we started looking to hire some dudes from the east side of the world (or the west, depending where you live!) and we found some qualified people pretty quickly. They are gonna start working for us in a week. Just hired 2 people, and looking for a third. I mean for $1,500 a month at the most, we can get 3 to 4 people!
Now we have our staff creating videos on daily tasks that take up time that they don’t want to do, and give it to them. Duh?!
These guys are dedicated employees who will take our biz to the next level.
So anyway, Jon Jonas’s “Replace Myself” is just an ridiculously easy way to find people and hire cheap people who are experienced. He already has a DB of resumes to look at! Don’t think it could get any easier than that.
Moral of the story – STOP doing shit you don’t need to. BE A RIGHT BRAINER!
