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In this “gangster” video I go over, landing pages, Facebook traffic, CPV traffic, emotional benefits, mindset and so much more.

Most people think of the word “gangster” as a negative word, but it’s actually derived from a VERY positive word. (SERIOUSLY!)

The reason why I am giving this video to you on my blog is because I realized something I haven’t done in a long time was GIVE BACK to my blog readers and list subscribers.

I mentioned in this video that one of the ways to gangsterism (is that even a word?) is to be grateful and to give back.

So here I am, giving this HOUR LONG, content packed video to YOU – without requiring you to optin or trying to sell you anything.

Just my way of saying, THANKS.

After you’re done watching, let me know what you think by leaving a comment! (and hitting the “like” button!)

YOU GUYS ROCK!

By now you have gotten all the emails from myself and a lot of other marketers to get List Control.

Well, of course you did! That’s because you should!

The bottom line is that List Control is a solid product, it WORKS and it’s on sale on Monday, March 15th, at 12pm PST.

I know Frank personally and he’s a GREAT guy with a SOLID marketing background! He’s worked with HUGE companies to help them boost their revenues via products, launches, and building email lists.

Check It Out Here! >>

List Control will help you in any type of online marketing because without a list, you do not have a long term business model!

So, this is ESPECIALLY important to those who are in or interested in the CPA marketing and affiliate marketing world.

The reason why I say it is especially important to CPA/Affiliate marketing is because when you drive traffic to CPA/Affiliate offers you lose out on “potential customers” that just leave your site.

The shocking TRUTH is that MOST affiliate marketers don’t build lists AT ALL.

What if you added an Opt In form to all your landing pages? And what if you captured just 1% of those “potential customers”, built a relationship with them, and have them in your sales funnels?!

What if  5% of those Opt Ins converted into sales?

YOU DO THE MATH!

The important thing is you have to know HOW to build a relationship with that LIST and make it WORK for you.

It doesn’t matter WHAT, HOW, or WHERE, you market online!

List Control Helps:
https://smithkern.infusionsoft.com/go/walkthrough/a794

Don’t forget when you buy through our affiliate link you get a ton of bonuses as well. No pressure to buy through our link, but our bonuses WILL help you in terms of list building via DIFFERENT traffic sources and how to monetize them!

That’s all for now!

See ya on the other side!
https://smithkern.infusionsoft.com/go/walkthrough/a794

Amish

P.S. – Here is a short video and some information about our bonuses.

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Get our bonuses with List Control!
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Disclaimer: Some links in this website are affiliate links – that means that if you buy a product after clicking on one of my links, I may make a commission for making the recommendation. That said, you’ll notice that I’m quick to tell you what products are good and which ones are crap. It’s my intent to be completely objective in my reviews, and if you happen to decide to buy any product after reading this website, that’s great – if not, I’m glad I could provide the information to help you make that decision.

Going through some of my comments I noticed that a lot of you have asked where I buy traffic from. Outside of the regular Google/Yahoo/MSN, here is my list of traffic sources along with some coupon codes and stuff for you too!

It’s time to diversify you’re traffic. Google is no longer the king of traffic and not to mention all the BS quality score and slapping affiliate accounts shit they do. Not that it should matter anyway, Google only accounts for 20% of all traffic on the internet!

So here is my list of traffic sources. We do a ton of media buys as well, and I posted a previous post on Media Buys previously.

CPV (aka PPV) Networks
Below is a list of some of my favorite CPV networks. Yeah there are a couple more, but not worth mentioning since they never converted for me. I’ve heard the same from a TON of people saying that other companies like Clicksor, etc. don’t convert well.

Direct CPV
Coupon Code: TK25
The new kids on the block. They have a pretty strong network and growing daily. They seem to be targeting affiliate marketers as their main advertisers so this may be a good buy for a lot of you. If you go through my link and use the coupon code above they will give you $25 in free traffic. We have only tested a couple campaigns so far and it seems pretty decent. I’ll let you know once we get more results.

Traffic Vance
Traffic Vance has been around for a while now (I’ve been using them since 2007) and has the best converting traffic I have seen as far as CPV networks go. It is definitely getting more competitive in the CPV area, especially on Traffic Vance, but still plenty of room for everyone to play. Another thing about Traffic Vance is that not a lot of people are using the In Text Link traffic. It’s HUGE. Make sure you get a good rep cuz mine isn’t that good.

MediaTraffic
Media Traffic is decent. I’ve been using them for about 2 years on and off. Their traffic is pretty much hit or miss. But if you use their Run of Network traffic, and just find an offer that converts on certain targets, that’s the best way to play with them.

AdOnNetwork
I’ll be completely honest about AdOnNetwork. I barely use them, but I hear they are pretty decent. Anyone who has used them can chime in the comments and say wussup.

Third Party Engines
You would be surprised how much traffic 3rd party engines can bring you. Below is a list of my fav’s and one’s I’ve been using for a very long time.

7Search
Coupon Code: DIGIPROMO
7 Search has been around for a LONG time. I remember buying traffic from them back in 2004 for so many markets. Especially back in the arbitrage days. Regardless, they have good traffic for certain markets and you not much competition in a LOT of markets. Use my link above and use the coupon code and get a 20% match on your initial deposit up to $200 bucks.

Findology
I’ve worked with Findology back in the day along with 7Search. I used to ONLY use third party search engines when I first started marketing online. I can definitely say they have some good traffic and it converts REALLY good on some markets but not so great on other markets.

AdBrite

These guys are pretty good, but damn they have weird traffic. That’s because it comes from SUPER long tail websites. BUT here’s the best part. It’s cheap. So you can find like 1,000 sites that make you a couple bucks a day and you’re good to go. Hope you got some GOOD tracking because you’ll need it with this one. AdBrite also has banners you can promote with, which a lot of other networks don’t.

Miva
Miva is another 3rd party engine I’ve been using for years. These guys have been around for a while and have decent traffic. Haven’t done anything with them recently, but plan on it soon. Get $25 matched when you deposit $25!

Marchex
Marchex has been around forever. They used to be called something else and I can’t remember for the life of me what it used to be called. I’ve ran traffic with them for over 5 years now and nothing but good stuff. They have good placements in niche markets that can be dominated. Try to get a rep here if you can too, they have a SOLID team that will upload your campaigns AND optimize them for you. Can’t really beat that!

Self Serve Media Buys
We’ve been getting into Self Serve media buys for a while now. It’s usually hit or miss depending on the market you are going after. I’ve only experimented with two different networks with minimal results.

BidPlace SB
BidPlace SB is decent. It’s an easy to use platform, but their review process takes forever. I’ve made SOME money with them, but haven’t played with them in about 6 months. Check it out if you can. It’s extremely easy and their reach is pretty damn good too!

AdReady
This platform is pretty cool. You can create your own banners within their interface (kinda like MySpace Advertising’s but better) and you can select which sites you want your ad to show on from their network of sites. Slick.

I know I’m missing some networks here, but these are the one’s that came to my mind at first.

I’ve also been HEAVY on Facebook Advertising.  I’m not even using them for affiliate marketing.  But I am using them to build brand websites and authority sites.  I’m blowing a ton of money and not making a dime yet, but I am capturing VERY qualified people and have major plans to monetize all these peeps. Stay tuned for that post (probably won’t be for a couple months! )

If you haven’t already seen the software my partner jay styles and I have created then you are missing out.

This is TRULY the BEST market research, landing page builder, split testing, affiliate/cpa offer finder and stat tracker, campaign creator, tracking, optimization software out there. Period.

Watch my new video:

http://themagicbulletsystem.com/insiders/?p=71

Let me know what you think…

Amish

This brand new video takes you inside my business that’s bringing in $14,121.97 per DAY doing CPA marketing. (You see the accounts and everything.)

Inside My Business >>

I’ll even show a brand new Adwords campaign that’s making $518.07 in revenue per day…by promoting one simple CPA offer.

(The campaign was just set up on the 17th of this month, …so you’re getting FRESH strategies that are working NOW …even during the Holidays!)

Fresh Adwords Techniques >>

Here’s the best part – even though Google just KILLED thousands of Adwords accounts, they LOVE this campaign and you can create campaigns just like this one …all day long.

So as an “added bonus” in this video, you’ll discover how to still sell stuff on Google without EVER worrying about the dreaded “slap”.

You’ll see the exact ads being used, the offer, the landing pages, and even the keywords.

It’s really good:
A Really Good Video =)
Talk soon,

Amish
P.S. I don’t normally send you emails for the hell of it…You can literally take this campaign and bank now! (and learn something!)

You’re still here? Go Watch the video! >>

Wussup? How was your Thanksgiving holiday? Mine was great, Frank Kern invited some local San Diegan’s to a big dinner at his abulous house. Then I went to Vegas for 3 days for some major debauchery.

Anyway, before I continue, this post is going to be a blatant pitch for four different products. But for good reasons – they are all VERY good products. You know I don’t promote crappy products!

1) Google Cash Detective – The original Google Cash system was not some $1 free trial scam that you see all over the internet. Chris Carpenter is the ORIGINAL creator of Google Cash.  It was an eBook that was created back in 2003-2004.  This was the FIRST eBook I never bought to start making money online. No joke. That eBook was single handily the book that got me into the whole PPC game. Incredible, right?  Well anyway, now Chris has released a DVD training course with new material and some killer content.  Not to mention he also has some pretty great tools you should use to do your market research. He has a pretty interesting story on how the “fake” Google Cash people are attacking him and the FTC has over 250K complaints on him and it wasn’t even him who created these products!

Check out Chris’s report – http://www.amish-shah.com/chris/

2) PPC Loophole – With so many products out on the market to improve your PPC swag, PPC Loophole hands down gives you exactly what you need.  To make things easier for users, they have gone and included a wealth of information along with the SpeedPPC tool. PPC Loophole understands that you can easily go and find PPC basics anywhere online, so their goal isn’t to get you up to the speed of fundamental, but to take it to the next level of profit maximizing. I’ve gone through various tools and from my experience it is important to look through the user’s perspective. These guys have done just that with the creation of a site that brings forth ease of use and simple navigation.  Literally, as you take yourself through each tab, you will find in a matter of no time that you have learned everything from theory, practice, and most importantly how to use the tools.

PPC Loophole – http://www.amish-shah.com/loophole/

3) Google Slapper – Jay Deiboldt is a great friend of mine and came out to San Diego to work with me for a while.  He asked me one day why I pay for traffic and I said because free traffic takes too long and is too much work. When he showed me his $1000 days without any PPC or spending any money at all, I was pretty floored. His content kicks ass and he shows you exactly what he does to generate free traffic to get massive affiliate and CPA commissions.

Free Traffic – Slap Back Google – http://www.amish-shah.com/jay/

4) Commission Payload – Alex Goad and Saj P are releasing a killer CPA course next week and they’ve just put up this weird video that talks about a couple of mind-blowing tactics. First of all, the Borneo Monster Tactic, which shows how to cash in on very cheap traffic that nobody else knows what to do with. You need to see this!

Commission Payload – http://www.amish-shah.com/saj

All of these guys are on top of their game so listen to what they got to say!

The question still remains – is there a formula for Pay Per Click?

As I was talking about in my previous post about “PPC and The Stock Market”, I think there is a systematic approach to PPC marketing and huge profits CAN be made very simply if you automate everything (except for landing pages, but even that can be automated.) Building technology is KEY to what you do (or at least using other technology and knowledge!)

There are tons of courses teaching you how to do PPC. There are TONS of free resources too. They are all over the place now. But, in my opinion, only a handful, if that, know what they are REALLY talking about.

Of course we got grey hat and black hat guys crushing it. Muhahaha! But, we’ll leave that for another post (or never).

Anyway, one of those those rare few people who know what they are doing is Gauher Chaudhry.

Gauher Chaudhry has just released three videos on a pretty cool strategy called “Power Regeneration Strategy“. It teaches you how to get up to 25% of lost visitors to turn into conversions.

I know most marketers are like, okay, I’ve seen this before. But I’ve never tested what he is talking about with rotating offers and landing page with this technique. Or even with the iframe deal he shows. Interesting concepts. Let me know if you’ve tested what he says in his strategy.

Gauher also is giving away his 89 page report on CPA marketing that he originally gave away when he launched the CPA Hot Spot thing he did a while ago. In this “breathe of fresh air” report, Gauher goes into landing pages, the dark side of CPA marketing, free traffic, paid traffic, and some other stuff. And by “breathe of fresh air”, I mean not some silly ebook that tells you how to sign up for Adwords. I mean some hardcore material (mostly for newbs…)

The first time I heard about Gauher was about 2.5 years ago when he released Pay Per Click Formula 1.0. He had screen shots on his sales page and in his course that showed over $200K a month in revenue from CPA marketing. I was blown away that someone could make that much with CPA offers. At that time I was doing CPS (cost per sale) through commission junction, arbitrage and eBay stuff. So CPA marketing wasn’t really anything I was interesting in. Why?

I thought it was just a trend…

…but I was wrong!

Gauher and I chatted briefly on the phone after I saw his numbers and he found out about me. We both had something in common. We were both doing VERY well with PPC.

He revealed to me a little of what he was doing and then he sent me his course. After going through the course, I had to admit that his course was GREAT. Again, a breathe of fresh air for courses on PPC/CPA. Using the knowledge I had before and combining it with some of Gauher’s methods for CPA marketing, proved to be extremely powerful. I automate almost 80% of my PPC stuff now, but this course is a starting point, a mid level course, and a somewhat advanced course too.

We even give Pay Per Click Formula to our employees to learn how to manage campaigns and learn PPC to CPA marketing from the ground up. Our employees LOVE his stuff.

And remember my post about the nerdy dude who outsourced his whole life?

Well, you can sure as hell guarantee I am going to be sending the new philipinos this course and tell them to study it inside out. And what????? RUN MY CAMPAIGNS FOR ME.

Anyway, check out what Gauher has to say about his “Power Regeneration Strategy” and in his 89 page report.

Let me know your thoughts on his strategy too! I’m interested to hear MORE results from other people who tested this.

P.S. – I am going to be uploading my hour long presentation I did at an event about a year ago soon. This should come in pretty handy with the other stuff you’ll be getting here. Stay tuned.

Most people tend to over look this factor, but CTR (click through rate) is the MOST important aspect of your online campaigns.

Why?

CTR determines two important things:

1) How many visitors come to your Landing Page (if you use one) or Offer from your advertisement.

2) How many visitors click from your Landing Page (again, if you use one) and to the Offer.

This first part is obviously huge because the more people you can GET to your landing page the more people you have to review your landing page and offer. Your ad copy/creative has to be enticing and provide some kind of emotional benefit. It has to make the person want to click and get to your site for more information.

I’ve noticed with text ads, you want to use emotional benefits and other aspects which will be explained later on in this post. But text ads are pretty interesting because you have to fit your whole pitch in 3 lines, which can be difficult to do sometimes. A cool little trick I use is to look at my data in HexaTrack (or any spy tool) and view the ads that have been there the longest and find common words in each ad. I then write all those words down and try to incorporate all those words into my ad copy.

I’ve seen my ad copy swiped so many times, it’s ridiculous. That’s why people who do that will never REALLY succeed. Because they are not creative. They just can’t think of their own ad copy or be creative. Remember, creative people will always outdo people who copy others. Because they are ahead of the curve.

With banner creatives, there are two approaches. The ghetto banners that look like they were made in Microsoft Paint work like gangbusters. Plain and simple – the ghetto-er the banner, the better it will perform. However, this is NOT always the case. In one of our recent media buys the sites we were advertising on were authority sites. The “fancier” banners with nicer graphics seemed to out perform the ghetto banners (by .2% !!!). This is where we had to look into demographics. We put these websites into Quantcast to learn the demographics and we even find backlinks in Google to see what kind of sites are pointing to these authority site. You can punch all these sites into Quantcast as well. After looking at the demographics, you can make your judgement on what banners would work the best.

So hopefully you know why increasing the CTR on your ad is extremely important. Better Ads = Better CTR = More eyes on Landing Page = More Sales.

So now what about landing pages? CTR is so damn important on landing pages that it can make or break your campaign. Your copy, your design, your text size, colors, you name it. You have to ENGAGE the user and make them feel “home”.

We always try to get the copy/design on our landing pages to get a 30% CTR. That’s the lowest we will go before we scratch the copy/design and create a new one. Some of our landing pages have over 80% CTR and after analyzing why, it makes a lot of sense.

When you write good copy on your landing page, you have already presold the customer. The higher the CTR on your landing pages in turn means more customers.

Over the years, the clear winner has always been a landing page that truly get’s in touch with the customers mind. Combine that with an emotional ad and you have a winning combination.

However, I noticed something about landing pages that was pretty interesting to me. CTR is NOT always the most important thing! We always thought CTR was the most important factor on the landing page.

Guess what? It WASN’T.

It’s about QUALIFYING CUSTOMERS earlier.

CTR on the landing pages could mean you got people to click through but not all of them are qualified. For example, we ran a test and split test two pages. One was getting a 33% CTR and the other was getting a 29% CTR.

BUT – the 29% CTR page was making more money.

This was because we had REAL good anchoring and calls to actions. You’ll be surprised on how you can increase the number of qualified customers just by viewing heat maps of your landing pages.

ClickTale and CrazyEgg are both pretty good services to look at heatmaps and videos of your users movements. I personally use ClickTale just because I’ve been using it forever now.

So what you do is look for where your heatmap is red (heavy viewing) and you put relevant links to your offers in there. Now just don’t put in something like “Get It Now!” or shit like that. Get creative and make certain parts of your copy click-able. This is what is called anchoring in NLP. You can start with certain words or phrases in the beginning of your copy and then you can anchor those same terms to make them click on certain words or phrases. (again utilizing emotional benefits…)

Another thing you want to do is see where the users interest is not really there anymore on your page. Make sure you are always engaging the user. Find the RED heatmap parts and try to incorporate the same copy/text/design/calls to action into the yellow and green parts of the heatmap.

Red obviously meaning more eye balls and time spent and green meaning no time spent. (not sure how the color scheme actually works on other services, but there should be a legend to go by.)

Your ad copy and/or creative have to be on point. They have to have somehow get emotional benefits out to the prospect. What you want to do is rationally map out the pathway from a particularly desired feature (of the product), which gives relay to a rational benefit (how does it benefit the user), which in the end leads to an emotional end benefit (how should it make the user feel?), which makes me feel GREAT about myself!

Understanding emotional benefit is no longer a mystical concept. It’s simply “something nice I feel about myself because I use your product or service.”

In our world it also applies to CONSIDERING using your product or service. So an emotional benefit is “something nice I feel about myself because I click your ad.” And this all occurs below the level of consciousness, whether you realize it or not!

Here are 37 Emotional Benefits to use with your AD copy and such…

Jonathon Van Clute, a good friend of mine, recently brought to my attention an old post I did on my WAY old site The New PPC. I was like holy sh*t. I did write this three years ago! This site was originally intended to help out newbs with PPC stuff back 3 years ago. I realized I had some pretty crazy posts in there about PPC and the stock market. I used to work with trading desks and trading systems years ago when I worked for da man, so I thought I would post them in this post because I’ll probably take down that old site soon. (I am a data FREAK) And I’ll probably think of a couple more crazy ideas on how to optimize and use great algorithms to make your campaigns more profitable. I’ll post those later. Enjoy!

Article 1

PPC Momentum (Day Trading Technique)

What is PPC Momentum?

When I measure momentum in my campaigns, I am looking at the price differences (bid values) for a set time period to measure the rate of rise or decline. For example, say we are looking at a zero line. It is steady at 0. The correlation of prices rising is that the momentum line is above the zero line and rising. This is a clear statement that the uptrend is increasing. Should the upward trending momentum line begin to flatten out, we know that the new gains of the latest leads/sales/or actions are the same as the gains of 10 days earlier. The prices may still be advancing, but the rate of rise (velocity) has leveled off. When the momentum line begins to drop downward toward the zero line, the uptrend in price is still going, but at a decelerating rate, and the trend is losing momentum.

If the momentum line moves below the zero line, this means the latest 10 day close is now under the close of 10 days ago and a near term downtrend is in effect. Also, the 10 day moving average will have started to decline. The lower the momentum lines goes, the more momentum (velocity) the downtrend gains. The downtrend’s momentum does not begin to decelerate until the momentum line begins to advance upward again.

Remember, momentum measures the differences between prices at two time intervals, so for the line to advance, the price gains of the latest close must be greater that the price gains of 10 days ago. A flat momentum line is created when prices by close by the same amount as 10 days ago. The momentum line declines when the last price gain is less than that of 10 days ago, even though the prices may still be rising. This is how momentum measures acceleration and deceleration in a price trend.

The way the momentum line is constructed causes it to always be one step ahead of the price movement. The line leads the advance or decline in prices, and levels off while the current price is still in effect. As prices begin to level off, the momentum line begins to move in the opposite direction.

You can use this technique to measure your PPC campaigns. In any competitive market you are going to see price shifts, not as often as the stock market, but often enough that you make judgments on your campaigns and adjust them accordingly. If you see an upwards spiral happening, and it hit where you were 10 days ago, you can use that data to lower or higher your bids automatically.

Article 2

We know how the stock market works and how trading systems should operate. The same methdologies can be used to manage your PPC campaigns and increase ROI. Below is some information for you.

1) Expectancy – In simple terms, expectancy is the average amount you can expect to win (or lose) per dollar at risk. Here’s the formula for expectancy:

Expectancy = (Probability of Win * Average Win) – (Probability of Loss * Average Loss)

As an example let’s say that a trader has a system that produces winning trades 30% of the time. That trader’s average winning trade nets 10% while losing trades lose 3%. So if he were trading $10,000 positions his expectancy would be:

(0.3 * $1,000) – (0.7 * $300) = $90

So even though that system produces losing trades 70% of the time the expectancy is still positive and thus the trader can make money over time. You can also see how you could have a system that produces winning trades the majority of the time but would have a negative expectancy if the average loss was larger than the average win:

(0.6 * $400) – (0.4 * $650) = -$20

In fact, you could come up with any number of scenarios that would give you a positive, or negative, expectancy. The interesting thing is that most of us would feel better with a system that produced more winning trades than losers. The vast majority of people would have a lot of trouble with the first system above because of our natural tendency to want to be right all of the time. Yet we can see just by those two examples that the percentage of winning trades is not the most important factor in building a system. So imagine each keyword being a stock and each stock has a certain price associated with it. If you payout is going to be $10 you know what you should be bidding and what your return will be. Make sure you always measure your campaigns.

2) Position sizing – A position sizing model simply tells you ‘how much’ or ‘how big’ of a position to take. Position sizing can be the key factor in whether or not you stay in the game or whether your gains are huge or minimal. Dr. Van K. Tharp did an experiment which shows the importance position sizing. In his book “Trade Your Way to Financial Freedom” Van gives the results of his testing of four different position sizing models. He tested the models on the same trading system, so the only variable was the position sizing. The simulations were run with an initial equity of $1,000,000 and took 595 trades over a 5.5 year period. The models produced drastically different results:

* The worst was the baseline model which just bought 100 shares of stock whenever a signal was given. That model returned $32,567 or 0.58% annualized.
* Fixed-amount model: This method traded 100 shares per $100,000 in equity. It returned $237,457 or 5.75% annualized.
* Equal leverage model: Each position in this model was 3% of the account equity. So at the start of the trial each position was $30,000. This method returned $231,121.
* Percent risk model: According to this model positions were sized such that the initial risk exposure was 1% of the account equity. So with $1,000,000 equity the initial risk would be $10,000. So if the initial stop on a trade was $1 the system would trade 10,000 shares. For an initial stop of 50 cents the system would trade 20,000 shares, etc. This model returned $1,840,493 or 20.92% annualized.
* Percent Volatility model: Positions were sized based on each stock’s volatility. The more volatile the stock the fewer shares are traded. For this trial positions were pegged at 0.5% volatility (initially $5,000 per position) – so if a stock’s average true range was $5 the system would trade 1,000 shares. This model returned $2,109,266 or 22.93% annualized.

You can see how important position sizing is by that simple experiment. Remember that’s the same trading system with the only difference being the size of the positions. Imagine if you used these techniques in your keyword campaigns. Better yet, imagine this being automated for you. Imagine something that would try out different types of campaigns, ad groups, keywords, bid prices, positions and ad text. It would measure everything and automatically adjust it to where your most profitable point is!