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In this “gangster” video I go over, landing pages, Facebook traffic, CPV traffic, emotional benefits, mindset and so much more.

Most people think of the word “gangster” as a negative word, but it’s actually derived from a VERY positive word. (SERIOUSLY!)

The reason why I am giving this video to you on my blog is because I realized something I haven’t done in a long time was GIVE BACK to my blog readers and list subscribers.

I mentioned in this video that one of the ways to gangsterism (is that even a word?) is to be grateful and to give back.

So here I am, giving this HOUR LONG, content packed video to YOU – without requiring you to optin or trying to sell you anything.

Just my way of saying, THANKS.

After you’re done watching, let me know what you think by leaving a comment! (and hitting the “like” button!)

YOU GUYS ROCK!

By now you have gotten all the emails from myself and a lot of other marketers to get List Control.

Well, of course you did! That’s because you should!

The bottom line is that List Control is a solid product, it WORKS and it’s on sale on Monday, March 15th, at 12pm PST.

I know Frank personally and he’s a GREAT guy with a SOLID marketing background! He’s worked with HUGE companies to help them boost their revenues via products, launches, and building email lists.

Check It Out Here! >>

List Control will help you in any type of online marketing because without a list, you do not have a long term business model!

So, this is ESPECIALLY important to those who are in or interested in the CPA marketing and affiliate marketing world.

The reason why I say it is especially important to CPA/Affiliate marketing is because when you drive traffic to CPA/Affiliate offers you lose out on “potential customers” that just leave your site.

The shocking TRUTH is that MOST affiliate marketers don’t build lists AT ALL.

What if you added an Opt In form to all your landing pages? And what if you captured just 1% of those “potential customers”, built a relationship with them, and have them in your sales funnels?!

What if  5% of those Opt Ins converted into sales?

YOU DO THE MATH!

The important thing is you have to know HOW to build a relationship with that LIST and make it WORK for you.

It doesn’t matter WHAT, HOW, or WHERE, you market online!

List Control Helps:
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Don’t forget when you buy through our affiliate link you get a ton of bonuses as well. No pressure to buy through our link, but our bonuses WILL help you in terms of list building via DIFFERENT traffic sources and how to monetize them!

That’s all for now!

See ya on the other side!
https://smithkern.infusionsoft.com/go/walkthrough/a794

Amish

P.S. – Here is a short video and some information about our bonuses.

“Nest Egg” Lists

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Live Webinar

• Your Questions Answered!

Get our bonuses with List Control!
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Disclaimer: Some links in this website are affiliate links – that means that if you buy a product after clicking on one of my links, I may make a commission for making the recommendation. That said, you’ll notice that I’m quick to tell you what products are good and which ones are crap. It’s my intent to be completely objective in my reviews, and if you happen to decide to buy any product after reading this website, that’s great – if not, I’m glad I could provide the information to help you make that decision.

Something, that a lot of my readers probably don’t know about me, is  that I USED to make music ALL the time. I still do, but just not as much cuz I’m crazy busy with my other businesses.

Anyway, I’ve made all kinds of music before – hip hop, rap, r&b, house, electro, ambient, just to name a few.  I got some 400 beats in the vault…insane! But mostly hip hop and rap beats.

I started this back in 1997 just as a hobby and it just vibed with me so I stuck with it and met some interesting people along the way. My mom and dad both have a passion for music and always used to play Indian instruments and sing in the house.

Back in the day, I remember recording tracks through my sound blaster pro with a microphone and some beats I used to make in ModPlug and Fruity Loops.

And then eventually to Reason, Cubase & Logic. That was the birth of my first company, DigiSpace Records, my record label.

Along the way, I’ve upgraded my equipment too – Tascam FW 1884, Presonus PreAmp, Baby Blue Microphone, Alesis Monitors, and a Roland Fantom X6.  Just recently got a AKAI beat machine too, so been playing with that a lot!

My original record labels website is actually still up and located @ DigiSpace Records. Probably doesn’t work the way it used to, but it used to be ALL working back in the day.  It was SICK. We dropped an album in 2005 and put it up on iTunes, Amazon, and everywhere we could. I used all types of internet marketing tactics to get rankings – post on others blog comments, forum posts, and email marketing with the 3K list I had from this site.  I hired people from Craigslist to be “free interns” who would work for a record label and fill out a spreadsheet on which forums they joined, what they posted, and then told them to post about our album in their posts. LOL.  It was great back in the day just thinking of random ways to promote the album.  I did a ton of other things as well, some of it worked and some of it didn’t.  This was back in the beginning of my internet marketing days.

The album was produced by me, with beats by some of my producer crew back then, and the first hip hop “artist” I ever worked with was Danse Daimons from Brooklyn. The problem with our first album, “Take it How You Want It”, was the guy who mastered the album ended up screwing it up before it went into production and it sounded like shit when it came out on CD (not horrible, but not clean).  Anyway, Danse Daimons new website is BklynStickup.com.  Keep in mind kids, the content at BklynStickup.com is explicit. So be CAREFUL. haha! I met him out in Long Island one day at Adelphi University. Since then we’ve become good friends and don’t really work on music much anymore, but we still share mad ideas and shit with each other.  I always try to help out old friends become successful with their businesses and I realize he’s been doing this for more than 10 years now.  He’s hungry and has moved up a LOT in the industry and is literally about to BLOW UP.  (watch for him!) Danse Daimons is hands down the BEST rapper out right now in my opinion.

Recently Danse (Kevin) and I were talking and I was telling him how the whole world is changing and the music industry seems to be following this model, but going too slow. Local businesses are starting to see success, small communities and groups are starting to form around them, and even on the internet – new communities are formed around great music.  It’s about building that brand and having that following online.  The music industry is just fake, you hear the same top 100 songs all day long on the radio and that’s it.  Almost every where else in the WORLD, the top 10 changes every two weeks.

So as we were talking, I mentioned to him that he has to build a following online. He has to build a REAL business with what he’s got.  Register a real LLC, get an assistant to book shows and meetings (perception is reality), and make sure all his shows and expenses are put on the books.  They got a pretty good t-shirt line going for them and they can throw all this on the books now.

Like I said before – it’s not about being “hood” and being “ghetto” anymore.  It’s about these record labels seeing that you can carry your own weight, have a rabid following and can be successful even without the music labels.  They  go around looking for the best “MySpace Rapper” or “YouTube Rapper”.   When they do find someone, they exploit that person and turn them into “ringtone rappers”.

So I told Kevin to take a different approach.  I told him he has to build a huge following first and go independent. Make the labels want YOU.  If his marketing on BklynStickup.com was better he could destroy the industry. The music is solid, the lyrics are gold, and the movement is huge. It’s something that not a lot of these guys are doing.  Anyone can have a label, have good music, and get heard.  But to build a real business and a following, you have to do it the right way.

So here it goes – Danse, Busy, Chicago, and the whole BklynStickup squad. I see you. TAKE THIS AND IMPLEMENT IT!

Everyone else – the review and tactics I reveal below can be used for anyone’s website/blog or industry.  What I am trying to do here is combine some direct response marketing with new and fresh rap music.  Interesting & Different approach, but I guarantee it will work.

ON THE HOME PAGE:

1. Put an email optin form on the main page next to the video. It should say something like “enter your name and email address and we’ll give you more free music”. You can even make a story out of it.  Show half the video, then cut it with a needle on record sound, and then have Danse saying, “You know what man? You can’t even watch this whole video right now. Why? Put in your name and email address to the right and find out. I’ll tell you what the record execs don’t want you to know.” On the inside, he can mention that the record execs don’t want us out for blah blah reason. Playing along the lines of the “anti-guru” style marketing.  The classic “Us vs. Them” plotline. People love that conflict and gossip angle.
2. Get rid of the MySpace, YouTube links on the main page. Why are you taking people away from the site? You want them to take one of two actions – get them to your blog or get their email address and then take them to the blog.
3. Get rid of the “Freshtillian Agenda” banner on the front page.  (I know you want it up there Busy, but take that shit off)
4. Keep the “Click Here to Enter” button.
5. I would consider changing the video on the home page.  I mean “This is for my Ni@@az” is a DOPE track, but you are not attracting all crowds.  You have to pick a song that ALL demographics would like.  Maybe a hood club joint.

ON THE BLOG:

1. Make the header smaller.  I know y’all wanna show your pretty faces, but it takes up almost the whole damn screen.
2. Enable Permalinks and install SEO plugins. (I can show ya how to do this)
3. Put posts into proper categories – half of them are in “Uncategorized”
4. Use tags for ALL your posts! This is HUGE for SEO.
5. Put an Optin Form in the sidebar and tell them they can download more tracks this way. You can even use the “plotline” for this optin form.
6. Get your tracks off ZShare! WHY??? Host them yourself. Again, never let people LEAVE your site. Again, you can make them put in their email address and then let them download your tracks. AND put it “above the fold”.
7. In the Music section, your songs aren’t linked to the actual song!  This makes it extremely hard for people to download anything.
8. In the Merchandise section, have pictures of just the shirts by themselves. I mean it’s cool to show all your pretty mugs, but seriously, no one wants to see you look all hard with your shirts on.  Especially you Busy – look at your grill man. Take pictures of the shirts against white backgrounds, and have them paypal you money immediately.  This CAN be the biggest part of your business and your website, so make it look professional. I would get more girls and some guys to model the shirts.  But not ALL people just modeling.
9. Use a better picture for the Bio section.
10. Over all, make the text bigger on all these pages.  Use size 14.
11. All your categories and sections on top seem to be going to static pages with no Page Titles, meta tags or anything.  Why not just use what Wordpress gives you.  This is hurting your rankings REAL bad and making it hard to follow on your site.
12. Put links to your YouTube, Twitter, MySpace, and all Web 2.0 stuff on the sidebar.
13. The Sidebar disappears on the other sections of the website.
14. Use the Socialize plugin so that all our readers can share your content.
15. Get Feedburner and use it with Aweber.

Overall, I would think all of the above will help Bklyn Stickup get started on their online journey.  There was an an old website we started www.dabreakfastklub.com – see how the first thing I wanted on the sidebar was their email address?! It makes sense!

The old saying goes “The money is in the list.” Which is absolutely true. So make sure you are collecting email addresses and following up with your fans ALL THE TIME.

I wrote this up pretty quickly, and there are more changes that can be made to this site to make it even better. But this is a GREAT start for you all to get going.

Watch for Part 2 of this case study on how we’re doing.

Leave some comments on this one…I think we can provide some valuable feedback to these dudes!

If you haven’t already seen the software my partner jay styles and I have created then you are missing out.

This is TRULY the BEST market research, landing page builder, split testing, affiliate/cpa offer finder and stat tracker, campaign creator, tracking, optimization software out there. Period.

Watch my new video:

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Let me know what you think…

Amish

You wanna really see how I make over $20K a month using CPV (aka PPV)?

I know most people who follow my blog don’t wanna be pitched to but just enter your email address after this link and you can see the REAL campaign, the offer, and ALL. No BULLSHIT.

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It doesn’t matter if it’s your website or if you’re sending traffic straight to an affiliate link …it works just the same.

In fact, I show you in the video how we are bringing in $756.15 per DAY with this method …and we are not even using our own site. We are sending traffic straight to an affiliate link!

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This brand new video takes you inside my business that’s bringing in $14,121.97 per DAY doing CPA marketing. (You see the accounts and everything.)

Inside My Business >>

I’ll even show a brand new Adwords campaign that’s making $518.07 in revenue per day…by promoting one simple CPA offer.

(The campaign was just set up on the 17th of this month, …so you’re getting FRESH strategies that are working NOW …even during the Holidays!)

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Here’s the best part – even though Google just KILLED thousands of Adwords accounts, they LOVE this campaign and you can create campaigns just like this one …all day long.

So as an “added bonus” in this video, you’ll discover how to still sell stuff on Google without EVER worrying about the dreaded “slap”.

You’ll see the exact ads being used, the offer, the landing pages, and even the keywords.

It’s really good:
A Really Good Video =)
Talk soon,

Amish
P.S. I don’t normally send you emails for the hell of it…You can literally take this campaign and bank now! (and learn something!)

You’re still here? Go Watch the video! >>

Most people tend to over look this factor, but CTR (click through rate) is the MOST important aspect of your online campaigns.

Why?

CTR determines two important things:

1) How many visitors come to your Landing Page (if you use one) or Offer from your advertisement.

2) How many visitors click from your Landing Page (again, if you use one) and to the Offer.

This first part is obviously huge because the more people you can GET to your landing page the more people you have to review your landing page and offer. Your ad copy/creative has to be enticing and provide some kind of emotional benefit. It has to make the person want to click and get to your site for more information.

I’ve noticed with text ads, you want to use emotional benefits and other aspects which will be explained later on in this post. But text ads are pretty interesting because you have to fit your whole pitch in 3 lines, which can be difficult to do sometimes. A cool little trick I use is to look at my data in HexaTrack (or any spy tool) and view the ads that have been there the longest and find common words in each ad. I then write all those words down and try to incorporate all those words into my ad copy.

I’ve seen my ad copy swiped so many times, it’s ridiculous. That’s why people who do that will never REALLY succeed. Because they are not creative. They just can’t think of their own ad copy or be creative. Remember, creative people will always outdo people who copy others. Because they are ahead of the curve.

With banner creatives, there are two approaches. The ghetto banners that look like they were made in Microsoft Paint work like gangbusters. Plain and simple – the ghetto-er the banner, the better it will perform. However, this is NOT always the case. In one of our recent media buys the sites we were advertising on were authority sites. The “fancier” banners with nicer graphics seemed to out perform the ghetto banners (by .2% !!!). This is where we had to look into demographics. We put these websites into Quantcast to learn the demographics and we even find backlinks in Google to see what kind of sites are pointing to these authority site. You can punch all these sites into Quantcast as well. After looking at the demographics, you can make your judgement on what banners would work the best.

So hopefully you know why increasing the CTR on your ad is extremely important. Better Ads = Better CTR = More eyes on Landing Page = More Sales.

So now what about landing pages? CTR is so damn important on landing pages that it can make or break your campaign. Your copy, your design, your text size, colors, you name it. You have to ENGAGE the user and make them feel “home”.

We always try to get the copy/design on our landing pages to get a 30% CTR. That’s the lowest we will go before we scratch the copy/design and create a new one. Some of our landing pages have over 80% CTR and after analyzing why, it makes a lot of sense.

When you write good copy on your landing page, you have already presold the customer. The higher the CTR on your landing pages in turn means more customers.

Over the years, the clear winner has always been a landing page that truly get’s in touch with the customers mind. Combine that with an emotional ad and you have a winning combination.

However, I noticed something about landing pages that was pretty interesting to me. CTR is NOT always the most important thing! We always thought CTR was the most important factor on the landing page.

Guess what? It WASN’T.

It’s about QUALIFYING CUSTOMERS earlier.

CTR on the landing pages could mean you got people to click through but not all of them are qualified. For example, we ran a test and split test two pages. One was getting a 33% CTR and the other was getting a 29% CTR.

BUT – the 29% CTR page was making more money.

This was because we had REAL good anchoring and calls to actions. You’ll be surprised on how you can increase the number of qualified customers just by viewing heat maps of your landing pages.

ClickTale and CrazyEgg are both pretty good services to look at heatmaps and videos of your users movements. I personally use ClickTale just because I’ve been using it forever now.

So what you do is look for where your heatmap is red (heavy viewing) and you put relevant links to your offers in there. Now just don’t put in something like “Get It Now!” or shit like that. Get creative and make certain parts of your copy click-able. This is what is called anchoring in NLP. You can start with certain words or phrases in the beginning of your copy and then you can anchor those same terms to make them click on certain words or phrases. (again utilizing emotional benefits…)

Another thing you want to do is see where the users interest is not really there anymore on your page. Make sure you are always engaging the user. Find the RED heatmap parts and try to incorporate the same copy/text/design/calls to action into the yellow and green parts of the heatmap.

Red obviously meaning more eye balls and time spent and green meaning no time spent. (not sure how the color scheme actually works on other services, but there should be a legend to go by.)

Your ad copy and/or creative have to be on point. They have to have somehow get emotional benefits out to the prospect. What you want to do is rationally map out the pathway from a particularly desired feature (of the product), which gives relay to a rational benefit (how does it benefit the user), which in the end leads to an emotional end benefit (how should it make the user feel?), which makes me feel GREAT about myself!

Understanding emotional benefit is no longer a mystical concept. It’s simply “something nice I feel about myself because I use your product or service.”

In our world it also applies to CONSIDERING using your product or service. So an emotional benefit is “something nice I feel about myself because I click your ad.” And this all occurs below the level of consciousness, whether you realize it or not!

Here are 37 Emotional Benefits to use with your AD copy and such…