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	<title>Amish Shah &#187; Brain Warp</title>
	<atom:link href="http://www.amish-shah.com/category/brain-warp/feed" rel="self" type="application/rss+xml" />
	<link>http://www.amish-shah.com</link>
	<description>Innovative Internet Entrepreneur</description>
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		<title>How To Be A Gangster</title>
		<link>http://www.amish-shah.com/life/how-to-be-a-gangster</link>
		<comments>http://www.amish-shah.com/life/how-to-be-a-gangster#comments</comments>
		<pubDate>Sun, 18 Jul 2010 20:16:28 +0000</pubDate>
		<dc:creator>Amish</dc:creator>
				<category><![CDATA[Biz Stuff]]></category>
		<category><![CDATA[Brain Warp]]></category>
		<category><![CDATA[CPV]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[amish shah seminar]]></category>
		<category><![CDATA[cpv traffic]]></category>
		<category><![CDATA[damn it feels good to be a gangsta]]></category>
		<category><![CDATA[emotional benefits]]></category>
		<category><![CDATA[facebook fan pages]]></category>
		<category><![CDATA[how to be a gangster]]></category>
		<category><![CDATA[magic bullet system]]></category>
		<category><![CDATA[ppv traffic]]></category>
		<category><![CDATA[wordpress direct university]]></category>

		<guid isPermaLink="false">http://www.amish-shah.com/?p=743</guid>
		<description><![CDATA[
 Download The Slides From The Presentation Below
Download The Presentation Video (Right Click and &#8220;Save Link As&#8221;)
In this &#8220;gangster&#8221; video I go over, landing pages, Facebook traffic, CPV traffic, emotional benefits, mindset and so much more.
Most people think of the word &#8220;gangster&#8221; as a negative word, but it&#8217;s actually derived from a VERY positive word. [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: left;"></p>
<p style="text-align: left;"><strong> <a href="http://wpdu.s3.amazonaws.com/amish_shah_how_to_be_a_gangster_slides.zip">Download The Slides From The Presentation Below</a></strong></p>
<p style="text-align: left;"><a href="http://wpdu.s3.amazonaws.com/amish_shah_how_to_be_a_gangster_vid.mp4" target="_blank"><strong>Download The Presentation Video</strong></a> (Right Click and &#8220;Save Link As&#8221;)</p>
<p>In this &#8220;gangster&#8221; video I go over, landing pages, Facebook traffic, CPV traffic, emotional benefits, mindset and so much more.</p>
<p>Most people think of the word &#8220;gangster&#8221; as a negative word, but it&#8217;s actually derived from a VERY positive word. (SERIOUSLY!)</p>
<p>The reason why I am giving this video to you on my blog is because I realized something I haven&#8217;t done in a long time was GIVE BACK to my blog readers and list subscribers.</p>
<p>I mentioned in this video that one of the ways to gangsterism (is that even a word?) is to be grateful and to give back.</p>
<p>So here I am, giving this HOUR LONG, content packed video to YOU &#8211; without requiring you to optin or trying to sell you anything.</p>
<p>Just my way of saying, THANKS.</p>
<p>After you&#8217;re done watching, let me know what you think by leaving a comment! (and hitting the &#8220;like&#8221; button!)</p>
<p>YOU GUYS ROCK!</p>
<img src="http://www.amish-shah.com/?ak_action=api_record_view&id=743&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>78</slash:comments>
<enclosure url="http://wpdu.s3.amazonaws.com/amish_shah_how_to_be_a_gangster_vid.mp4" length="278708630" type="video/mp4" />
		</item>
		<item>
		<title>&#8220;Local&#8221; &#8211; Marketing Buzz Word of 2010?</title>
		<link>http://www.amish-shah.com/stuff/local-marketing-buzz-word-of-2010</link>
		<comments>http://www.amish-shah.com/stuff/local-marketing-buzz-word-of-2010#comments</comments>
		<pubDate>Thu, 29 Apr 2010 03:26:43 +0000</pubDate>
		<dc:creator>Amish</dc:creator>
				<category><![CDATA[Biz Stuff]]></category>
		<category><![CDATA[Brain Warp]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[local business marketing]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[main street marketing machines]]></category>
		<category><![CDATA[personal touch]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.amish-shah.com/?p=697</guid>
		<description><![CDATA[Doesn&#8217;t it seem that big businesses like Walmart and Home Depot and
other companies don&#8217;t have that &#8220;personal touch&#8221;?
It seems that &#8220;local&#8221; businesses are popping up everywhere to bring
that &#8220;personal touch&#8221; back into our everyday lives.
It&#8217;s because we as humans need to be social and we need to live and
associate ourselves into communities and we buy [...]]]></description>
			<content:encoded><![CDATA[<p></p><div>Doesn&#8217;t it seem that big businesses like Walmart and Home Depot and</div>
<div>other companies don&#8217;t have that &#8220;personal touch&#8221;?</p>
<p>It seems that &#8220;local&#8221; businesses are popping up everywhere to bring<br />
that &#8220;<em><strong>personal touch</strong></em>&#8221; back into our everyday lives.</p>
<p>It&#8217;s because we as humans need to be social and we need to live and<br />
associate ourselves into communities and we buy from &#8220;trusted<br />
opinions&#8221; and &#8220;experts&#8221;.</p>
<p>We are nothing but social creatures and local small businesses are<br />
not going anywhere!</p>
<p>Look at how Yelp and FourSquare are changing the world!</p></div>
<div><em><span style="text-decoration: underline;"><strong> </strong></span></em></div>
<div><em><span style="text-decoration: underline;"><strong>Going local yet with that social touch. </strong></span></em></div>
<div><em><span style="text-decoration: underline;"><strong><br />
</strong></span></em></div>
<div>
<p>So for all these local businesses to survive they have to have the<br />
marketing expertise to generate leads and get their phone ringing<br />
in their business so more people talk about them. When more people<br />
talk about these GREAT local businesses, word spreads, and that in<br />
turn leads to more sales!</p>
<div><strong><em> Right?</em></strong></div>
<p>I was up until 5:30am the other night (because I am so excited)<br />
crunching numbers from SBA and the US Census and came up with some<br />
CRAZY facts…<br />
<strong><br />
</strong></p>
<blockquote>
<div><strong> </strong>1) 63% of Small Businesses have 0-9 employees</div>
<div>2) There are an estimated 4 million VERIFIED small business leads</div>
<div>you can buy online that fall under #1 above</div>
<div>2) 67% of small businesses in Florida have 0-9 employees</div>
<div>3) Miami alone is getting ready to spend over $300 million this</div>
<div>year in local advertising</div>
</blockquote>
<div><strong><em> So what does this all mean?</em></strong></div>
<p>There is a HUGE opportunity for us to go out and provide services<br />
to these customers.</p>
<p>The fact that the majority of these small businesses all have 0-9<br />
employees means that they do not have any kind of online marketing<br />
knowledge&#8230;or they just don&#8217;t have the time with all the things<br />
they have to do inside their business!</p>
<p>In fact, most probably don&#8217;t even have websites or know how to get<br />
listed on Google.</p>
<p>We also know that there is a LOT of money being spent in these<br />
local markets.</p>
<p>So common sense tells us that this is a HUGE market with LOTS of<br />
MONEY.</p>
<p>Main Street Marketing Machines is a product that Mike Koenigs<br />
developed that taps right into this market with PROVEN results.</p>
<p><strong>Main Street Marketing Machines GIVES you your prospects AND<br />
gives you TECHNOLOGY to show them RESULTS. </strong></p>
<p>Imagine showing your clients that you can own at least 50% of Googles<br />
FIRST PAGE placements for their local business by using Main Street<br />
Marketing Machines?!</p>
<p>Grab your copy here:<br />
<a href="http://www.mainstreetmarketingmachines.com/getit-backdoor/cmd.php?af=870889" target="_blank">http://www.mainstreetmarketingmachines.com/getit-backdoor/cmd.php?af=870889</a></p>
<p>One bit of bad news though:</p>
<p>Mike just texted me and told me that Main Street Marketing<br />
Machines is closing down TOMORROW (tuesday, may 4th) at Midnight.</p>
<p>Not much else to say here besides local marketing is an opportunity<br />
of a lifetime.</p>
<p><em>I know because that&#8217;s exactly the direction we are headed in -<br />
LOCAL MARKETING (and we got a killer bonus for you that fits right<br />
in with Main Street Marketing!). </em></p>
<div><strong> Grab your copy before Friday!</strong></div>
<p><a href="http://www.mainstreetmarketingmachines.com/getit-backdoor/cmd.php?af=870889" target="_blank">http://www.mainstreetmarketingmachines.com/getit-backdoor/cmd.php?af=870889</a></p>
<p>Talk soon,<br />
Amish</p>
<p>P.S. &#8211; We are offering a kick ass bonus if you buy through our<br />
affiliate link.</p>
<p>It&#8217;s a mini course on Local Business Marketing developed by Jose<br />
Rivera, my business partner and technology guru. He used to<br />
generate local leads for Trump and was the eMarketing Director for<br />
Trump Mortgage! So he knows the POWER of local marketing and what<br />
it can do for any business.</p>
<p>You&#8217;ll also get access to our lead management software and customer<br />
tracking platform.</p>
<div>IT ROCKS.</div>
<p>Get Main Street Marketing Machines:<br />
<a href="http://www.mainstreetmarketingmachines.com/getit-backdoor/cmd.php?af=870889" target="_blank">http://www.mainstreetmarketingmachines.com/getit-backdoor/cmd.php?af=870889</a></div>
<img src="http://www.amish-shah.com/?ak_action=api_record_view&id=697&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>my dirty little secret.</title>
		<link>http://www.amish-shah.com/stuff/my-dirty-little-secret</link>
		<comments>http://www.amish-shah.com/stuff/my-dirty-little-secret#comments</comments>
		<pubDate>Fri, 08 Jan 2010 09:15:54 +0000</pubDate>
		<dc:creator>Amish</dc:creator>
				<category><![CDATA[Affiliate Networks]]></category>
		<category><![CDATA[Biz Stuff]]></category>
		<category><![CDATA[Brain Warp]]></category>
		<category><![CDATA[CPV]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Buys]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[affiliate offers]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[cpa offers]]></category>
		<category><![CDATA[magic bullet system]]></category>
		<category><![CDATA[market research software]]></category>
		<category><![CDATA[marketing sofware]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[ppv]]></category>
		<category><![CDATA[split tester]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.amish-shah.com/?p=547</guid>
		<description><![CDATA[If you haven&#8217;t already seen the software my partner jay styles and I have created then you are missing out.
This is TRULY the BEST market research, landing page builder, split testing, affiliate/cpa offer finder and stat tracker, campaign creator, tracking, optimization software out there. Period.
Watch my new video:
http://themagicbulletsystem.com/insiders/?p=71
Let me know what you think&#8230;
Amish
]]></description>
			<content:encoded><![CDATA[<p></p><p>If you haven&#8217;t already seen the software my partner jay styles and I have created then you are missing out.</p>
<p>This is TRULY the BEST market research, landing page builder, split testing, affiliate/cpa offer finder and stat tracker, campaign creator, tracking, optimization software out there. Period.</p>
<p>Watch my new video:</p>
<p><a href="http://themagicbulletsystem.com/insiders/?p=71">http://themagicbulletsystem.com/insiders/?p=71</a></p>
<p>Let me know what you think&#8230;</p>
<p>Amish</p>
<img src="http://www.amish-shah.com/?ak_action=api_record_view&id=547&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>nerd genius uses the right side of his brain, lives the four hour work week and plays golf all day</title>
		<link>http://www.amish-shah.com/life/nerd-genius-uses-the-right-side-of-his-brain-lives-the-four-hour-work-week-and-plays-golf-all-day</link>
		<comments>http://www.amish-shah.com/life/nerd-genius-uses-the-right-side-of-his-brain-lives-the-four-hour-work-week-and-plays-golf-all-day#comments</comments>
		<pubDate>Tue, 13 Oct 2009 05:03:26 +0000</pubDate>
		<dc:creator>Amish</dc:creator>
				<category><![CDATA[Biz Stuff]]></category>
		<category><![CDATA[Brain Warp]]></category>
		<category><![CDATA[Cool People]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[a whole new world]]></category>
		<category><![CDATA[knowledge workers]]></category>
		<category><![CDATA[left brainers]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[replace myself]]></category>
		<category><![CDATA[right brainers]]></category>

		<guid isPermaLink="false">http://www.amish-shah.com/?p=296</guid>
		<description><![CDATA[About a month and a half ago I met a dude named Jon Jonas at the biggest and baddest seminar of all time, ours of course.  (no i&#8217;m really not going to stop talkin&#8217; about it!  ) 
Anyway, I&#8217;ve only heard about Jon through random people saying that he works 18 hours a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>About a month and a half ago I met a dude named Jon Jonas at the biggest and baddest seminar of all time, ours of course.  (no i&#8217;m really not going to stop talkin&#8217; about it! <img src='http://www.amish-shah.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> ) </p>
<p>Anyway, I&#8217;ve only heard about Jon through random people saying that he works 18 hours a week, AT THE MOST. I really didn&#8217;t believe this could be done, but damn, this guy blew my mind with his knowledge.</p>
<p>So it all started when Jay Deiboldt approached me about 3 weeks before the seminar and asked if Jon Jonas could speak on stage with him.  Jay said this guy Jon knows outsourcing like nobody else and would go perfect with his presentation.  </p>
<p>I said, ya sure go ahead, as long as he don&#8217;t gotta pitch. </p>
<p>So then I meet Jon Jonas in Diego the day the event started. I never met this guy before.  This guy&#8217;s from Utah, and looks like a nerd. Really! haha.. I could have swore he was some nerd who just does tech stuff.  The glasses, the pink shirts, the golf hats, khaki&#8217;s, the whole 9. Now I&#8217;m not crackin&#8217; on this guy, it&#8217;s just not my style&#8230;LOL&#8230; But, then he gave his presentation and I was pretty much floored. This guy Jon Jonas knew his shit about outsourcing. Pure genius when it comes to outsourcing. He&#8217;s a SMART dude and cool to chill with.  (outside of his gear..haha..ok sorry jonas..had to do that)</p>
<p>He took it upon himself to outsource EVERYTHING he does.  No, not just customer service. </p>
<p>I mean:<br />
1) Creating campaigns<br />
2) Optimizing campaigns<br />
3) Setting up landing pages<br />
4) Making banners and PPC text ads<br />
5) Split test everything<br />
6) Customer service<br />
7) Running media buys<br />
8 ) Making sure networks are paying<br />
9) Creating products<br />
10) Managing the products<br />
11) Research on ANYTHING<br />
12) Link building<br />
13) Article writing and posting<br />
14) Programming anything<br />
15) Reporting<br />
16) The list just goes on and on</p>
<p>I mean, isn&#8217;t the above most of our businesses?</p>
<p>Now when he told me he outsourced this stuff, I didn&#8217;t know what to say.  He has a staff in the Philippines that he pays at the most $450 per person per MONTH. I was just speechless, but at the same time VERY intrigued.  He outsourced things that I wouldn&#8217;t trust ANYONE with.  But he put full trust in them!</p>
<p>He teaches them how to do certain tasks and sets up Visio diagrams and Camtasia videos for them.  In fact, one of his own staff members MADE a Visio diagram for HIM to review on what the company should do! WTF!!!!!!!!</p>
<p>He trains them on exactly what they need to know and they run with it. </p>
<p>This genius nerd guy sits back now and plays golf EVERYDAY and has all the free time to do whatever he wants. Now to teach someone to do anything you want and trusting them speaks of major trust, but his explanation is that paying them $450 a month is actually A LOT in the Philippines.  So they are happy to do what you want so they can grow with your business.</p>
<p>This is something our company never did.  We outsource stuff like landing pages, graphics, small programming tasks and other stuff.  But never campaigns, optimization, testing, etc.  I&#8217;ve NEVER had luck with outsourcing full time jobs.  I have used India before (that really never worked), but never really used his ways of finding people in the Philippines.  Jonas has his own staffing agency too which is bad ass (kinda like bestjobs.ph). </p>
<p>But the more we started thinking about it, we were like why not?  That&#8217;s the work that nobody really wants to do, right? </p>
<p>So we looked into his program and I have to say, that it just kicks ass.  No wonder this guy is chillin&#8217;. He literally <a href="http://www.amish-shah.com/check-it-out.php?now=replacemyself" target=new>REPLACED himself</a>.  Completely.  </p>
<p>He took himself out of the everyday business stuff and now he focuses 100% on the creative side of the business.  Which is what EVERYONE needs to be doing!</p>
<p>Here&#8217;s why:</p>
<p>It reminds me of a GREAT book I read about two months ago &#8211; <a href="http://www.amazon.com/Whole-New-Mind-Information-Conceptual/dp/1573223085" target=new>A Whole New Mind</a>.  This really couldn&#8217;t have came at a better time.  I read this book and it talked about outsourcing everyday tasks to &#8220;knowledge workers&#8221;, people who just do tasks that are very straight forward and just require an analytical mind (left sided thinkers).  And the right brainers were the one&#8217;s who are the creative side of the business.  Those are the people who MAKE a huge difference in the world because it is the CREATIVE side of them coming out which is what REALLY sells.  Then a week later Jonas tells me about this whole outsourcing and how easy it can really be. </p>
<p>Immediately we started figuring out where we need people like this. So we started looking to hire some dudes from the east side of the world (or the west, depending where you live!)  and we found some  qualified people pretty quickly.  They are gonna start working for us in a week.  Just hired 2 people, and looking for a third.  I mean for $1,500 a month at the most, we can get 3 to 4 people! </p>
<p>Now we have our staff creating videos on daily tasks that take up time that they don&#8217;t want to do, and give it to them. Duh?!</p>
<p>These guys are dedicated employees who will take our biz to the next level. </p>
<p>So anyway, Jon Jonas&#8217;s &#8220;<a href="http://www.amish-shah.com/check-it-out.php?now=replacemyself" target=new>Replace Myself</a>&#8221; is just an ridiculously easy way to find people and hire cheap people who are experienced.  He already has a DB of resumes to look at!  Don&#8217;t think it could get any easier than that.  </p>
<p>Moral of the story &#8211; STOP doing shit you don&#8217;t need to. <a href="http://www.amish-shah.com/check-it-out.php?now=replacemyself" target=new>BE A RIGHT BRAINER! </a></p>
<img src="http://www.amish-shah.com/?ak_action=api_record_view&id=296&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>37 Emotional Benefits To Use in Marketing</title>
		<link>http://www.amish-shah.com/marketing/37-emotional-benefits</link>
		<comments>http://www.amish-shah.com/marketing/37-emotional-benefits#comments</comments>
		<pubDate>Thu, 08 Oct 2009 05:59:37 +0000</pubDate>
		<dc:creator>Amish</dc:creator>
				<category><![CDATA[Brain Warp]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[emotional ad copy]]></category>
		<category><![CDATA[emotional advertising]]></category>
		<category><![CDATA[emotional benefits]]></category>
		<category><![CDATA[emotional marketing]]></category>

		<guid isPermaLink="false">http://www.amish-shah.com/?p=291</guid>
		<description><![CDATA[Here are 37 Emotional Benefits:
These were derived via extensive quantitative research with thousands of consumers, a panel of psychologists, and marketing consultants who specialized in assessing emotional purchase motivation. Taken together, the list is probably the best representation of the full spectrum of human needs which can be met by purchasing a given product or [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignleft size-medium wp-image-459" title="iStock_000006318990Small" src="http://www.amish-shah.com/wp-content/uploads/2009/10/iStock_000006318990Small-300x300.jpg" alt="iStock_000006318990Small" width="300" height="300" />Here are 37 Emotional Benefits:</p>
<p>These were derived via extensive quantitative research with thousands of consumers, a panel of psychologists, and marketing consultants who specialized in assessing emotional purchase motivation. Taken together, the list is probably the best representation of the full spectrum of human needs which can be met by purchasing a given product or service.</p>
<p>1. Feeling Loved: Feeling Loved implies that a person has a satisfactory number of significant attachments in his or her life from whom (s)he receives an adequate amount of emotional nourishment on a daily basis</p>
<p>2. Feeling Attractive: Having a strong level of comfort with one’s physical being. Knowing that one is pleasant to look at and able to draw attention by virtue of one’s physical presence. (Note: ‘Feeling Sexy’ … the specific ability to attract a desired sexual partner, is a special kind of attractiveness, which is rated separately)</p>
<p>3. Sense of Adventure: Interested in exciting and remarkable experiences, sometimes involving unknown danger and risk.<br />
Rising to the challenge, exploring new territory, feeling excited about new leanings, new experiences, etc.</p>
<p>4. Feeling Financially Secure: Believing one has adequate money to take care of the majority of their BASIC needs and desires in the present and in the future. Feeling Financially Secure is different than Feeling Affluent or Wealthy – which means one believes they have enough money to buy WHATEVER they desire (more than basic needs and wishes) and has more money than one could reasonably spend.</p>
<p>5. Sense of Accomplishment: Seeing progressive evidence in one’s life that particular worthwhile goals are being sought after and achieved.</p>
<p>6. Feeling Caring or Nurturing: Interested in providing emotional, physical, financial, or spiritual support to others, warmly enjoying the process of doing so.</p>
<p>7. Being Altruistic: Able to sacrifice oneself for the benefit of society. To forgo one’s own gratification in favor of the interest of others whose well-being will not enhance one’s own.</p>
<p>8. Being Assertive: Able to stand up for and strive to obtain one’s own interests, especially given the presence of difficult people who stand in the way.</p>
<p>9. Feeling Brave or Courageous: Being willing to face risk and danger for the purpose of obtaining a positive benefit (when it is judged to be beneficial and wise to take the risk). (Being willing to face risk and danger without judgment is ‘foolhardiness’).</p>
<p>10. Feeling Creative: Interested in and able to UNIQUELY express oneself in words, behavior, or the arts.</p>
<p>11. Excitement or Liveliness: Having a strong sense of being alive, having the energy and interest to partake of all life has to offer.</p>
<p>12. Feeling Fair, Just, or Ethical: Marked by impartiality and honesty. Able to make judgments free from self-interest, prejudice, or favoritism. Interested in upholding these principles.</p>
<p>13. Feeling Luxurious or Pampered: The belief that one has enough resources at hand to enable splurging on things that are understood to be unnecessary DESIRES as opposed to essential NEEDS.</p>
<p>14. Feeling Healthy: Having confidence in one’s physical well being, strength, and ability to avoid disease and illness.</p>
<p>15. Feeling Athletic: Having confidence in one’s physical strength, stamina, flexibility, and ability to meet various physical challenges. (Especially sports, but also non-competitive physical challenges)</p>
<p>16. Feeling Flexible or Adaptable: Able to change one’s perspective and use one’s strengths according to the demands of a wide variety of situations.</p>
<p>17. Feeling Free: Being able to say what one wants to say, think what one wants to think, go where one wants to go, be with people one wants to be with, and behave how one wants to behave. Generally, being able to do as one pleases!</p>
<p>18. Being a Good Friend: Believing oneself to be attached to and supportive of a cared for other. Providing companionship and enjoying their company.</p>
<p>19. Enjoying Humor: Seeking to laugh regularly. Enjoying the ludicrous or absurd. Liking to make others laugh.</p>
<p>20. Feels like a Good Teacher: Able to successfully impart useful knowledge or abilities to others.</p>
<p>21. Being In Control: Able to influence one’s self and surroundings as desired. Being able to predict, manage, and successfully react to the occurrence of stressful events. Having the ability to decide when, how, and where one will engage in particular verbal or behavioral expressions.</p>
<p>22. Feeling Independent: Able to care for oneself, not requiring others to meet one’s needs.</p>
<p>23. Being Insightful: Able to make useful new connections. Seeing the broader picture, able to understand the way things work in new ways.</p>
<p>24. Having Integrity: Walking the walk, not just talking the talk. Knowing one’s behaviors are consistent with one’s principles. Able to put off or deny one’s own gratification at the moment in favor of a cherished principle. Being willing to hold oneself accountable for one’s actions.</p>
<p>25. Feeling Wise or Intelligent: Being mentally keen or quick. Knowing that one has a high degree of mental capacity which has been used to accumulate the kinds of knowledge and experience which makes one particularly well suited to meet the challenges of life.</p>
<p>26. Taking a Leadership Role: Serving as a leader for others, helping guide others towards worthwhile goals and being directly responsible for their supervision and performance.</p>
<p>27. Peaceful – Relaxed – Calm: Feeling peaceful, relaxed or calm. Having peace of mind, body, and spirit.</p>
<p>28. Having a Sense of Power: Able to wield influence over one’s own life and over others. Occupying a position of importance in life.</p>
<p>29. Being Productive: Believing oneself to be effective in consistently contributing some valuable work product to one’s own life, family, or society.</p>
<p>30. Feeling Respected: Being acknowledged and recognized for one’s value or contributions to one’s loved ones, family or society.</p>
<p>31. Feeling Spiritual: Feeling an established connection with a higher power of one’s own definition (one that transcends the mortal world). Can be, but is not necessarily, the higher power defined in one’s chosen religion.</p>
<p>32. Feeling Sexy: The specific ability to arouse the desire to mate in a potential partner of the desired gender. (Feeling Sexy is a specific type of the more general ‘Feeling Attractive’: which is knowing that one is pleasant to look at and able to draw attention by virtue of one’s physical presence).</p>
<p>33. Feeling Romantic: Enjoying the thoughts, feelings and perceptions associated with the desire to be ONE with another human being.</p>
<p>34. Feeling Safe: Reasonably knowing no harm will come to oneself. Able to rest assured in life or in a relationship.</p>
<p>35. Sense of Belonging: Knowing on a gut level that one is part of a family, group of friends, or society where one ‘fits in’ due to similar values, beliefs, and behavioral tendencies.</p>
<p>36. Feeling Trustworthy: Will not harm others in favor of one’s own gratification if given the opportunity. Reliable, dependable, able to be counted on.</p>
<p>37. Feeling Unique: Feeling unique implies that one is aware of being an individual distinct from all others.</p>
<p>These emotional labels and single paragraph descriptions were derived from an extensive quantitative research with thousands of consumers, a panel of psychologists, and marketing consultants who specialized in assessing emotional purchase motivation. Together, the list is probably the best portrayal of the full spectrum of human needs which can be met by purchasing a given product or service. When you understand the logical connection between one of the above features and the way that the feature exclusively supports the prospect’s self esteem, your attempts to entwine emotion into your marketing ads are much more realistic and effective and do NOT require hype or “emotional attitude.”</p>
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